Last week I went to Dublin with my friend Lewis.
Whilst there, I went to one of Hubspot’s talks from their top sales guy.
You know what Hubspot do to get their salespeople in their customer’s heads?
They get them to do their customer’s jobs for a month.
For one month they have to create a blog and content that gets them ranking in Google.
They feel that pain. They know the concerns of the people they sell to.
And if you put yourself in someone’s shoes, you understand them.