Hire a copywriter. Not an MBA.

It occured to me recently, that there’s something about copywriters.

They’re business savvy.

Like, really business savvy.

They know exactly what makes people tick.

They know exactly what will sell a product.

They spot niches.

They persuade.

They sell.

And it’s a skill they refine.

And a decent one will sell several million worth of stuff over a lifetime.

And the best will sell billions, over a lifetime.

With just words.

Isn’t that amazing?

That the most savvy business brains often don’t have prestigious educations.

And letters after their names.

Or faff about with the corporate ladder.

They just write stuff. And sell.

It’s made me think.

Surely big businesses should hire more copywriters.

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