Nobody uses the word awesomeness and business in the same sentence. It’s like asking a boring, suited CEO to dress up in a llama costume and expecting him to do the macarena. It just doesn’t happen. Well, you saw it here first. I just put those words together. You see, I think that the future of business is awesomeness. And the people who create awesome businesses will become extra-ordinarily wealthy.

In fact I think we’re going to see a kind of new industrial revolution soon. Where lazy, unfriendly, crap businesses are pushed aside by fun, helpful and awe-inspiring new companies. Below are the features of what makes a business awesome and how you can be part of that change.

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All humans are entrepreneurs. Not because they should start companies, but because the will to create is encoded in our human DNA, and creation is the essence of entrepreneurship… Whether you’re a lawyer, doctor, teacher, engineer or even a business owner, you need to think of yourself as an entrepreneur at the helm of one living, growing, start-up venture: your career.

That’s how Reid Hoffman, the co-founder and chairman of LinkedIn kicks off his book, the Start-up of You. Comparing your career to a company is an interesting thought. Do you want to be a Detroit, who stagnates into decline? Or do you want to be the innovative start-up which makes their own future? The Start-up of You will tell you how to be that way.

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